SERVICES



An out-of-focus-image of Bethany Stone sat on a stool, wearing a white shirt, lilac sweater vest and black trousers. In the foreground is a tripod with an iPhone filming her

Reel creation

to support marketing campaigns and events

Short form video creation for socials should be part of your strategy – you know this.

But finding the time, inspiration and inclination to do it? It’s a real struggle, and the kind of task you just want to offload.

At the same time, you’re an equestrian business – not every creator gets it.

One thing’s for sure: you don’t have time to handhold. You need someone tapped into the equestrian sphere who can absorb a quick brief, go forth and create. You need someone to give you the freedom to forget all about this until, hey presto, the posts are all delivered to your inbox. Or, if you prefer, they’ll appear on your feed, captioned and gaining traction.

Bestie… that someone is me.

Whether you’re a brand, channel or organisation who needs someone to steer their socials at an event, want to market a product or need short-form video to support a campaign, I can be there with bells on.

What’s your investment?

£350 per day plus expenses, and if you want more videos from content I’ve banked outside this rate, we’ll work out a top-up fee together.

Here’s what you get for your money:
  • An hour-long consultation to build a strategy, flesh out ideas and create a plan for the day

  • On-the-day content creation for as long as you need me, with as many reels as I can create, post and bank for later use within the framework we have built

  • My brand is authenticity and posting like a real person, so I shoot everything on iPhone. That said, I can use my know-how to make your marketing material sleek and glossy

  • I’ll reach your audience on an interpersonal level – just with a touch of professional sound design for polish and clarity

A black miniature schnauzer sat on a sheepskin rug on a grey sofa, a burnt orange cushion behind him. He wears a brown leather collar.
A black miniature schnauzer sat on a sheepskin rug on a grey sofa, a burnt orange cushion behind him. He wears a brown leather collar.

Need a content dog? Marco is available for modelling in London and beyond


Copywriting

blogs, newsletter campaigns, websites (on request)

You have a horsey product or service worth shouting about. But why is it so hard to get started? And, once you do, why can’t anybody find you?

You know you need to make Google fall in love with you. You also have so much to tell your customers – about your products and equestrian life.

But you also run a business.

Day-to-day tasks are never ending, and getting your message out there (and with search engines on side) is a struggle.

Here’s where I come in.

Bethany Stone sits in front of Macbook, looking at the screen and smiling. In her right hand is a pen, under her hand is a book.

I know what Google loves – a regularly updated site full of easily readable and findable information with a clear hierarchy of pages. Essentially, blogging!

I’ve written for print and web for years in the equine sector; many of my features rank in Google’s top three and reach thousands of readers. I’m adept at delivering SEO that doesn’t feel like SEO – just an enthralling, informative read that delivers on audience expectations.

I’m across horse management, rider training and equestrian equipment, but thanks to years of writing about a massive range of topics I’ve developed killer research skills. So, even if I don’t have a definitive grounding in your area, I’ll get up to speed quickly.

Bethany Stone, wearing a white shirt and lilac sweater vest, body facing the left of the screen looking to the right over her shoulder. She holds a laptop and stands against a neutral background.

What’s your investment?

I charge £175 for a standalone blog, which includes a 30-minute planning call and research resulting in a fully SEO optimised, high quality piece of writing. Invest in a block of four for £600.

Want to reach your audience a different way? 

I’ll compose you a newsletter so tempting the open rate will blow your mind!

My fee for newsletters is £75, or a block of four for £200.

Fancy some more? I’m open to retainers for clients who need regular copy work or full website copy. Just send me an email and let’s get creating.


Features Writing

From horses and dogs to country lifestyle, wellbeing, literature, the arts and beyond

Bethany Stone kneels on the floor and writes on a notebook, leaning on a class coffee table. A grey sofa with burnt orange cushions is behind.

As well as my editorial work across the equestrian sphere I am proud to have had bylines in Country Life, The Field, Breathe and beyond.

I’m an accomplished, adaptable writer who blends expert voices seamlessly when writing to inform.

I adore writing in-depth on cultural and historical matters and the arts, nature, travel and – of course – dogs.


Get In Touch

If you're interested in working with us, complete the form with a few details about your project. We'll review your message and get back to you within 48 hours.